Episode 51 – “Websites that work” – a conversation with Matt Wilkinson

Episode 51 – “Websites that work” – a conversation with Matt Wilkinson
June 8, 2020 Scott Charlton
In The Slipstream FM | Slipstream Coaching | Accountants, Financial Planners and Multidisciplinary Firms | Business Coaching | Business Planning

“Websites that work” – a conversation with Matt Wilkinson
Show Notes

In this episode we talk with Mat Wilkinson of Bizink about websites that work. Amongst a range of interesting topics, we discuss the role one’s website plays as part of an overall marketing program; the respective importance of content and design of a website; having “hero content” on your site, together with common mistakes and misconceptions.

Matt also shares some interesting observations about “vanity metrics”; the benefits of having “hero content” on your site and how to be relevant to the core market that you are seeking to attract to your firm.

Throughout the discussion, Matt also shares some powerful opinions about websites, such as “You don’t need to be different. You just need to be good” and to be extremely wary about “SEO experts” who may promise much but deliver little. He is also very insightful with respect to one’s overall marketing strategy, sharing that consistency trumps creativity and that accountants often under budget for marketing activities.

We also put Matt in the “driver’s seat”, being a six-month secondment as marketing manager to a professional services firm just like yours. His responses may surprise you!

References arising during the interview

  1. In the interview Matt referred to a complimentary website audit which Bizink provides. To take advantage of this outstanding opportunity, refer to: https://bizinkonline.com/website-audit/
  2. The incredibly valuable marketing report Matt also mentioned during the interview can be located at: https://bizinkonline.com/accounting-marketing-report-2019/
  3. The book Matt mentioned he’s been reading lately is Sapiens: A Brief History of Humankind by Yuval Noah Harari.


Matt’s contact details are

Email: matt@bizinkonline.com

Phone: For Matt (or Andrea Major), call Aus 02 8006 4755 / NZ 03 669 0775
For other countries, refer to contact details in the Bizink website.

Web: http://bizinkonline.com/

Linked In: https://www.linkedin.com/in/mattbizink/


Scott’s contact details are:

Email: scott@slipstreamcoaching.com.au

Phone: 0409 870 330

Web: www.slipstreamcoaching.com.au

Linked In: www.linkedin.com/in/scottcharlton


To take an interest in Tim Lane’s music, which is featured on the episode:

Facebook: The Backstick Agenda. (Please go and Like this page.)

Website: www.thebackstickagenda.com/

To see film clips and to hear Tim’s music: https://thebackstickagenda.bandcamp.com/

(To purchase Tim’s music, you need to register on Bandcamp before you can download.)



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